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The Rise of the G-Class

The Rise of the G-Class

Brand campaign

Once a G-Class, always a G-Class.

Iconic since 1979, the G-Class keeps its original character while moving into a new electric chapter. This campaign stages the car as an unstoppable force moving through impossible terrain.

Once a G-Class, always a G-Class.

Iconic since 1979, the G-Class keeps its original character while moving into a new electric chapter. This campaign stages the car as an unstoppable force moving through impossible terrain.

The Rise of Electric.

The Rise of Thrill.

The Rise of Adventure.

Campaign stills

A compact set of stills extends the campaign language: impossible terrain, electric blue light, and iconic product details.

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